Terra Delyssa Rolls Out Organic Extra Virgin Olive Oil Refill Pouch at The Fresh Market
CHO America, the parent company behind premium olive oil brand Terra Delyssa, has introduced a new Organic Extra Virgin Olive Oil Refill Pouch at select The Fresh Market locations, expanding its sustainable packaging offerings.
The refill pouch joins Terra Delyssa’s signature dark glass bottle, creating a complete refill ecosystem that allows consumers to reuse their bottles and reduce waste. Designed to fit seamlessly with Terra Delyssa glass bottles, the pouch eliminates the need for funnels or additional tools, providing a simple, mess-free refilling process.
According to the company, the new packaging uses 96% less material by weight and produces a 60% lower carbon footprint compared to traditional glass packaging, while preserving the olive oil’s quality and flavor. The opaque, food-grade material also protects the oil from light exposure, helping maintain its premium characteristics.
“This innovation started with our consumers,” said Wajih Rekik, CEO of CHO America, noting strong demand for reusable options that pair sustainability with the brand’s award-winning oil.
Terra Delyssa’s refill format has previously been recognized with consumer accolades in Europe and is part of the company’s broader sustainability strategy, which includes goals toward net zero emissions by 2040.
The new refill pouch is now available alongside Terra Delyssa’s glass bottles at Fresh Market stores nationwide.
