Langers, the family-owned juice producer with over 60 years in the industry, has published its 2026 Juice and Beverage Trends Report, identifying emerging consumer preferences and product innovations expected to shape the beverage aisle next year.
The report underscores the value of family-owned firms in the evolving food and drink market, noting that long-standing trust, generational expertise and responsiveness to consumer feedback give companies like Langers an edge in spotting trends early.
“Family-owned brands operate with a level of trust, heritage and responsiveness that today’s shoppers really value,” said Bruce Langer, President of Langers. He added that being privately held allows the company to move with the market rather than chase it, listening to both retailers and consumers to inform product development.
According to the report, three key trends are expected to drive consumer demand in 2026:
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Functional and Purpose-Driven Beverages: Consumers increasingly seek drinks with added health benefits, such as fiber, lower sugar, antioxidants and ingredients linked to rest, relaxation and wellness routines.
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Regional Fruit Flavors: There is a resurgence of interest in beverages featuring regional American fruits like huckleberries, cranberries and Concord grapes.
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Low-Sugar and Clean-Label Options: Shoppers continue to prioritize transparency and simpler ingredient lists, driving demand for reduced-sugar or no-sugar beverages with recognizable components.
The company says its close relationships with retailers provide early insight into shifting shopper habits, shaping both current offerings and future product development.
As consumer preferences evolve, Langers aims to remain at the forefront of beverage innovation while maintaining its heritage of quality and adaptability.
