Kroger Fuels Protein Goals with Expanded Simple Truth™ Line Now Featuring More Than 110 Items
The Kroger Co. (NYSE: KR) has expanded its Simple Truth™ Protein product line by adding 24 new affordable, flavor-forward, protein-packed items, bringing the total portfolio to more than 110 offerings in stores this month. The expanded lineup is designed to support a wide range of nutrition goals — from everyday healthy habits to strength and fitness objectives — with products free from unwanted ingredients.
New products in the line include Simple Truth™ High Protein Cereal (14 g protein, 6 g fiber per serving), Simple Truth™ Beef Sticks made with grass-fed beef, Protein+ Electrolyte Water Enhancers, Protein Cottage Cheese single-serve, and Protein Energy Bars with up to 21 g protein per serving. All items are sold exclusively at Kroger stores and crafted to fit various occasions from breakfast to post-workout snacks.
“As customers focus on their wellness goals in the new year, they are looking for high-quality options that fit their lifestyles and budgets,” said Ann Reed, Group Vice President of Our Brands at Kroger.
