Bloom Nutrition, a fast-growing wellness brand, has unveiled Bloom Clear Protein, a new protein product designed to offer 20 g of high-quality protein in a refreshing, juice-like format that’s easy to digest and oriented toward performance and beauty benefits.
Protein meets refreshment and beauty
Unlike traditional creamy protein powders, Bloom Clear Protein uses clear whey protein isolate and grass-fed collagen peptides, producing a light, fruit-forward beverage when mixed with water. Available exclusively at Target stores nationwide in Strawberry Watermelon and Raspberry Lemon flavors, the formulation delivers zero sugar, low calories, and no fat, while also supporting lean muscle definition, recovery, and skin, hair, and nail health.
A new consumer experience
Company co-founder Mari Llewellyn stated the product aims to make hitting daily protein goals easier and more enjoyable by moving away from heavy shakes toward a “refreshing, functional” option. Greg LaVecchia, CEO, highlighted how the launch reflects evolving consumer preferences for lighter, more digestible protein solutions.
Market context: clear protein’s rising trend
Bloom’s launch comes as clear protein formulations gain traction in the broader wellness market, offering a lighter alternative to traditional powders that dissolve in water and appeal especially post-workout or for everyday supplementation.
