True Salt 2025 Year-End Recap: Growth, Expansion & Innovation

True Salt, a U.S. producer of premium all-natural sea salt, reported strong performance and market expansion across key segments in 2025, reinforcing its role as a trusted supplier in the sea salt industry. 

Key Highlights for 2025: 

• Foodservice Growth: True Salt remained a top choice for major restaurant chains, aligning with demand for cleaner, health-focused ingredients. The company introduced Crystal Blend, a new grain designed with chefs to match popular national brand performance. 
• Private Label Division: True Salt launched a dedicated Private Label Division to support retailers and brands with custom sea salt products and turnkey production services. 
• Bulk Ingredient Expansion: Its bulk business continued to grow, adding new customers in consumer packaged goods and food manufacturing. True Salt’s sea salt is now featured in products like snacks, soups, sauces, and baked goods. 
• Operational Investment: To meet rising demand, True Salt expanded its Baja California, Mexico facility, increasing production capacity by more than 40% and strengthening its supply capabilities.